As a Real Estate Team Leader part of my job was recruiting real estate agents. Most people that recruit start out like I did. You get an Excel list of agents in your area and start dialing.
After a particularly rough day of securing no interview appointments and getting hung up on more times than I could count, I knew something had to change.
I decided that there had to be a better way.
Convincing my boss that dialing agents was a waste of time was hard to do. He said "cold calling" seems like the only thing that works. But I decided to create a better system that required no cold calling.
And I realized that this system could be put on auto pilot, allowing me to recruit agents while I slept. And it worked! In 4 short months I hired 25 great agents! After seeing the success my boss jokingly said to me...